Is your website building your credibility? Or scaring away clients? Here are 10 more easy actions you can take to boost your website’s credibility and help your website visitors feel comfortable purchasing from or working with you.
Add your complete contact information to every page. The footer is a good place for this. Visitors will feel more comfortable when they know they can get in touch with you if anything goes wrong with their purchase.
Be Accessible. Give visitors multiple ways to contact you including snail mail, email (or a web form), telephone, and/or social networks. This is especially credibility-building if visitors can visit your social network links, such as a Facebook fan page, and see that you are actively interacting with and responding to your fans and clients.
Add logos of the payment methods you accept. It helps visitors feel comfortable shopping with you when they see logos they recognize. Visit your payment processor’s website and most offer a page with logos you are allowed to add to your website.
Use a secure shopping cart for checkout. There are many free and inexpensive options to accept your customer’s order securely online. Don’t expect visitors to email you or contact you to purchase an item. Try Mal’s E-Commerce or E-Junkie.
Add the logos of any professional organizations you belong to. Third party validation of your expertise or product quality boosts confidence. If you belong to the Better Business Bureau, local Chamber of Commerce, an online association related to your product/service, or have been reviewed or certified by a professional group or program, add their logo to your website.
Add testimonials/customer feedback throughout your site. Don’t confine your feedback to just a feedback page, though you do want a feedback page. Also feature the testimonials on the pages where you offer the products for sale. Include the name and city/state of the person who gave you the feedback (with their permission) and a photo if possible. Audio and video testimonials are f