Email Marketing – A Few Tips To Get You Started

To make sure your emails are going to look great every time and you get the best results possible, below are some best practice tips to get you started:

Whenever you copy and paste from an external source such as Microsoft Word or a website, you could be bringing additional coding into your email. This could cause your email to render incorrectly in some or all email clients. Paste your copy into Notepad first (or TextEdit on a Mac) and this will strip the copy of all coding. You can then copy and paste from Notepad straight into your email. Your standard default settings on font size and colour will apply to that copy so you don’t need to worry about changing it once it’s in Email1and1 .

To make sure your email will look how you want it to in as many email clients as possible, it’s best to resize your images to the correct size you want them to appear in your email. Change your image to the right size using a resize tool in software such as Microsoft Office Picture Manager or your favourite image editing package. If you don’t have any image editing software,¬†Picnik¬†is a great free online tool you can use.

If your recipients don’t know who the email is from, they’re unlikely to open it. Most email marketing providers allow you to choose a from name and from email address of your choice although some will charge you extra for this facility. The question to ask is, do your subscribers know you personally (e.g. John Smith) or do they know your company, brand or product? It’s best to use whichever would be most recognisable to your subscribers.

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