Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today Charter mail login . Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.
Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer.
This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.
This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.